Araceli ✓
  • Founder
  • E-commerce Coach
  • Latina Entrepreneur

AraceliVelazquez

Wife. Mama. CEO ❤️

Building brands & figuring it out as she goes, and sharing the real journey, lessons & life behind it.

126K
followers
1,541
posts
💅💸
Ambitious girlys

Instagram figures, November 2026.

Araceli smiling, with handwritten notes: Hi I'm Araceli, Latina entrepreneur, wife and mommy of 2, brand founder, female founder mentor
Portrait of Araceli Velazquez

About

Hi, I'm Araceli.
Here's my story.

Araceli Velazquez is a Latina entrepreneur, a wife and mommy of 2, a brand founder and a female founder mentor. That's how she introduces herself in her pinned post.

She's the founder of @wearshapeshifter and an e-commerce coach, verified on Instagram with 126K followers.

Her feed isn't a highlight reel. It's the real journey, the lessons and the life behind it, including the moments she's "kind of starting over from scratch again."

Araceli in a car, captioned So I'm kind of starting over from scratch again
"So I'm kind of starting over from scratch again."

Signature

Three words from her bio. Tap one to see that side of her life.

Highlight: Life

Wife.

Her Life highlight: sunsets, pools and the everyday moments of her life.

See it on Instagram ↗

The journey

Lessons & life behind it

All 1,541 posts ↗
Hi I'm Araceli: here's my story

Hi, I'm Araceli: here's my story

So I'm kind of starting over from scratch again

Starting over from scratch, again

Araceli taking a mirror selfie with a leopard phone case

Everyday life

Araceli talking to camera

Talking it through, on reels

Contact

For the
ambitious girlys.

Coaching, brand partnerships and collaborations: start from her link page, message her on Instagram, or use the Email button on her profile.

What she brings

  • 126K followers, verified
  • Founder of her own brand
  • E-commerce coaching
  • A real, relatable founder story

Partners

Collaborations